In the 1960s and 1970s, over half the films about the environment were sponsored. They were ordered by various federal departments and all had a propaganda angle. Some are of high quality and over time have become classics.
Sponsored films made up almost a quarter of all films produced and distributed by the NFB from its founding until 1980. For more than 40 years, the NFB was the exclusive producer of films for the federal government. From 1981 on, most sponsored films would be made by private-sector producers.
Well-Defined Goals and Target Audience
Foresters (view an excerpt) is a good example of the kinds of sponsored films produced by the NFB in the 1960s. Made for the Ministry of Fisheries and Forests, Foresters had three clear goals: emphasizing the importance of forest conservation, fostering understanding of the work foresters do, and encouraging young people to go into the profession. While the issues raised in the film could be of interest to all, it is clearly aimed primarily at youth.
A Clear Message
Foresters (view an excerpt) does not offer a critical look at the forestry industry, and doesn’t attempt to cloak its purpose. The film seeks to persuade viewers that the forester, who works for the Ministry of Fisheries and Forests, is doing his job well. He is an effective guardian of the forest with a powerful tool at his disposal: modern science. The idea of controlling nature through science recurs frequently in sponsored films of this era.
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Films can be available for viewing in either Macromedia Flash or QuickTime. Image and sound quality are similar for all these formats.
Closed captions (CC)
Translation of the audio portion of a film into subtitles, for example, dialogue, narration, sound effects, etc. These captions let hearing-impaired viewers read what they cannot hear. Closed captions are available for a few films. To access them, you must select QuickTime (under Format) and With closed captions (under Accessibility).
Described video (DV)
A narrated description of a film's key visual elements to enable the vision-impaired to form a mental picture of what is happening on screen. Described video is available for a few films. To access them, you must select QuickTime (under Format) and With described video (under Accessibility).
Excerpt (3:17) 1979, production : Andy Thomson
National Defence employees demonstrate energy conservation tips. This excerpt also emphasizes the importance of raising awareness in the younger generation of our limited resources and the need to make them last as long as possible.