In the 1940s and 1950s the way environmental issues were addressed was closely linked to the context in which the films were made. These first films were marked by the Second World War, post-war economic growth, the development of science and the arrival of television.
The Second World War
NFB films produced during the war years were essentially meant to counter Nazi propaganda. They promoted democratic ideals, kept Canadians informed about the country’s war effort as well as the progress of the war in Europe, and promoted national unity.
Our Forestry Resources
A number of films from this era touch on subjects that may not appear to be directly related to the war effort. Forestry is one such topic and the subject of the film Timber Front (view an excerpt) – one of a number of works to promote preservation of our natural resources. Produced by the NFB in 1940, the film seeks to convince viewers of the importance of protecting the forests. As a supplier of timber, Canada must do its part for the war effort – but we must also think about the coming post-war period. The country must not deplete its supply of wood, because Canadian forests represent a major source of potential income. The film declares that we must preserve these forests to get the most out of them economically.
An Economic Perspective on a National Issue
It is interesting to note that Timber Front (view an excerpt) looks at the question of forest protection purely from an economic point of view. There is no talk of maintaining an ecological balance, or preserving rare species, but rather of maximizing economic exploitation of the resource. However, the film’s target audience goes beyond the forest industry and forestry workers, promoting the message that the forests are a collective resource – and that caring for them is an issue for the country’s population at large.