In order to counter doomsday messages concerning the environment, William Rees presents another way to measure happiness and well-being, and how people in the richer countries might increase their levels by changing the structure of the economy and by reducing their consumption. He and Sarika Cullis Suzuki also explore the reasons we are compelled to consume so much.
William Rees is professor and former director of UBC's School of Community and Regional Planning. As an ecological economist, he is best known for inventing "ecological footprint analysis." Dr Rees was elected to the Royal Society of Canada in 2006 and awarded a prestigious Trudeau Foundation Fellowship in 2007.