Q : What about the greening of business? Will that be enough to turn around our environmental crises?
A : The “greening” of business is a gesture similar to leaving your friends the last 2 jelly beans in a jar after you’ve eaten the other 998 – it’s welcome, it’s useful, but it will not turn around our environmental crises. As I mentioned [elsewhere], every major technological revolution was promoted and funded by a major government initiative. Currently, government spends the equivalent of 2 jelly beans on promoting green innovations. Government also subsidizes the conventional fossil fuel industry (loads of jelly beans), leaving green industry at a great economic disadvantage. We need to “enable” green innovations just as we “enabled” putting people on the moon!